One of the most popular words in business world is innovation. Like a supernatural force we tend to think of innovation as it solves most of our strategic and management issues. However, when it comes down to innovate, the first and most important step is to realise the real problem.
Innovation comes with uncertainty. A new approach, a new way of problem solving is always a doubt until it doesn’t confirm efficiency, therefore it is clear that there is a need for innovation in creating a framework which separates from strategy, nevertheless, it is compatible with it.